What Types of Free SEO Tools Will We Be Covering?
Having fast access to free SEO tools can be great, but choosing the right ones is much easier said than done.
Are you looking to get a better handle on your performance data to see how users engage with your landing pages? Perhaps you’re hoping to increase your rankings and build more quality links to your blog content. Or you’ve done all of the above but haven’t kept a steady pulse on your competition.
We’ll discuss the following categories of free SEO tools:
SEO analytics
Content insights and competitor analysis
On-page and technical SEO audits
Ranking trackers and search engine result pages (SERPs) checkers
Keyword research and keyword tracking
Off-page and backlink SEO analyzers
SEO Analytics Tools
As Carly Fiorina, the former chief executive of Hewlett Packard, once said, “The goal is to transform data into information and information into insight.” This statement is certainly true and can apply to SEO analytics as well.
In a nutshell, SEO analytics tools help improve your search rankings on Google by providing data insights on your website’s performance. You can use analytics to better understand how users navigate to your pages, their duration on your website and if a conversion is made. Data reports are also useful for conducting and monitoring tests over a given period.
Below are some of the tools we recommend:
1. Google Analytics
Tracks, reports and displays website traffic
Google Analytics is a free SEO tool that stores and records your website’s traffic information in one place. On the platform, you can monitor notable fluctuations in visitors to your website in a set period. You can use the data to identify high-performing areas of your website and areas needing improvement.
Google Analytics has an entirely free option that’s often ideal for small to midsize businesses.
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